{"id":1551,"date":"2026-06-22T14:22:54","date_gmt":"2026-06-22T14:22:54","guid":{"rendered":"https:\/\/venietiam.it\/2026\/06\/22\/uk-food-grocery-retail-trends-2025-2026-what-british-retailers-and-consumers-are-looking-for\/"},"modified":"2026-06-23T09:22:54","modified_gmt":"2026-06-23T09:22:54","slug":"uk-food-grocery-retail-trends-2025-2026-what-british-retailers-and-consumers-are-looking-for","status":"publish","type":"post","link":"https:\/\/venietiam.it\/en\/2026\/06\/22\/uk-food-grocery-retail-trends-2025-2026-what-british-retailers-and-consumers-are-looking-for\/","title":{"rendered":"UK Food &#038; Grocery Retail Trends 2025\/2026: What British Retailers and Consumers Are Looking For"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The British food market is changing: price remains important, but it is no longer the only factor driving choice. In 2025 and 2026, UK consumers are looking for value, convenience, perceived quality, and products suited to new consumption occasions.<\/p>\n\n<p class=\"wp-block-paragraph\">According to Savills, the UK food and grocery market is worth approximately <strong>\u00a3195.3 billion<\/strong> and is forecast to grow to <strong>\u00a3214 billion by 2028<\/strong>. This growth, however, is not only about consumption: retailers need to focus on margins, volumes, promotions, and differentiation within their offer.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Where UK Grocery Retail Is Heading<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Structural promotions:<\/strong> at Christmas 2025, according to Kantar, <strong>33.3% of grocery spend<\/strong> was linked to promotions and offers, the highest level since before the pandemic.<\/li>\n\n\n\n<li><strong>More premium private label:<\/strong> premium own-label grew by <strong>9%<\/strong>, reached <strong>7.5% of sales<\/strong>, and exceeded <strong>\u00a31 billion<\/strong> for the first time in December 2025.<\/li>\n\n\n\n<li><strong>Stronger discounters:<\/strong> in 2026 Lidl overtook Morrisons to become the fifth-largest supermarket in Great Britain, with an <strong>8.6%<\/strong> market share.<\/li>\n\n\n\n<li><strong>Evolving convenience retail:<\/strong> the channel is no longer just about quick shopping, but also food-to-go, chilled food, ready-to-eat products, lunch solutions, and proximity purchases.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>The Most Interesting Food Trends<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Snackification:<\/strong> premium savoury snacks, finger food, dips, antipasti, baked goods, and small formats are gaining ground for aperitif occasions, quick lunches, and informal dinners.<\/li>\n\n\n\n<li><strong>Dine-in at home:<\/strong> consumers are looking for restaurant-style experiences to enjoy at home. This creates space for premium ready meals, aperitif kits, high-end sauces, gourmet side dishes, and meal solutions.<\/li>\n\n\n\n<li><strong>Frozen pantry:<\/strong> frozen food is increasingly seen as a smart pantry: practical yet high-quality products that can reduce waste and preparation time.<\/li>\n\n\n\n<li><strong>Health, fibre and protein:<\/strong> products rich in fibre and protein are growing, with recognisable ingredients and a lower perception of being ultra-processed.<\/li>\n\n\n\n<li><strong>Flavour boosters:<\/strong> sauces, pestos, flavoured oils, savoury spreads, preserves, and condiments respond to the need to cook less while eating better.<\/li>\n\n\n\n<li><strong>No- and low-alcohol:<\/strong> during Christmas 2025, Kantar reported a <strong>14%<\/strong> growth in category spend, involving <strong>2.7 million households<\/strong>.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The UK market remains competitive, but it is not driven by price alone. Consumers are looking for value, convenience, and perceived quality; retailers are looking for products suited to promotions, premium private label, discounters, convenience retail, and new consumption occasions.<\/p>\n\n<p class=\"wp-block-paragraph\">In Food &amp; Beverage, the opportunity is not to chase every trend, but to select products that align with these trends and bring them to market with a clear, reliable, and well-positioned proposition.<\/p>\n\n<p class=\"wp-block-paragraph\">Venietiam works in this space: reading the market, identifying tangible opportunities, and guiding food &amp; beverage products towards increasingly sophisticated channels, formats, and consumers.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Sources consulted<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.savills.co.uk\/research_articles\/229130\/379213-0\" target=\"_blank\" rel=\"noreferrer noopener\">Savills UK | Spotlight: UK Grocery Report \u2013 2025<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.kantar.com\/uki\/inspiration\/fmcg\/2026-wp-promo-premium-own-label-and-no-alcohol-options-inside-britains-13-8-bn-xmas-grocery-shop\">Kantar, Promotions, premium own label and no alcohol options\u00a0<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.johnlewispartnership.co.uk\/media-centre\/latest-news\/2025\/23843\">Waitrose \/ John Lewis Partnership, Food &amp; Drink Report 2025\/26\u00a0<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ife.co.uk\/news\/five-food-drink-trends-set-shape-2026\">IFE, Five food and drink trends set to shape 2026\u00a0<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.theguardian.com\/business\/2026\/may\/27\/lidl-overtakes-morrisons-to-become-fifth-largest-supermarket-in-uk\">The Guardian, Lidl overtakes Morrisons\u00a0<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.savills.co.uk\/research_articles\/229130\/379213-0\">Savills UK | Spotlight: UK Grocery Report \u2013 2025<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The British food market is changing: price remains important, but it is no longer the only factor driving choice. In 2025 and 2026, UK consumers are looking for value, convenience, perceived quality, and products suited to new consumption occasions. According to Savills, the UK food and grocery market is worth approximately \u00a3195.3 billion and is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK Food &amp; Grocery Retail Trends 2025\/2026: What British Retailers and Consumers Are Looking For - Venietiam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venietiam.it\/en\/2026\/06\/22\/uk-food-grocery-retail-trends-2025-2026-what-british-retailers-and-consumers-are-looking-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Food &amp; Grocery Retail Trends 2025\/2026: What British Retailers and Consumers Are Looking For - Venietiam\" \/>\n<meta property=\"og:description\" content=\"The British food market is changing: price remains important, but it is no longer the only factor driving choice. In 2025 and 2026, UK consumers are looking for value, convenience, perceived quality, and products suited to new consumption occasions. According to Savills, the UK food and grocery market is worth approximately \u00a3195.3 billion and is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/venietiam.it\/en\/2026\/06\/22\/uk-food-grocery-retail-trends-2025-2026-what-british-retailers-and-consumers-are-looking-for\/\" \/>\n<meta property=\"og:site_name\" content=\"Venietiam\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T14:22:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T09:22:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/venietiam.it\/wp-content\/uploads\/2026\/06\/trend-food-2026-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"web@alcoweb.it\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"web@alcoweb.it\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/venietiam.it\/en\/2026\/06\/22\/uk-food-grocery-retail-trends-2025-2026-what-british-retailers-and-consumers-are-looking-for\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/venietiam.it\/en\/2026\/06\/22\/uk-food-grocery-retail-trends-2025-2026-what-british-retailers-and-consumers-are-looking-for\/\"},\"author\":{\"name\":\"web@alcoweb.it\",\"@id\":\"https:\/\/venietiam.it\/#\/schema\/person\/9e9089fe88e82e83c93dd2e2dcc66015\"},\"headline\":\"UK Food &#038; 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