{"id":1592,"date":"2026-07-08T08:32:37","date_gmt":"2026-07-08T08:32:37","guid":{"rendered":"https:\/\/venietiam.it\/?p=1592"},"modified":"2026-07-08T09:54:03","modified_gmt":"2026-07-08T09:54:03","slug":"uk-food-grocery-retail-trends-2025-2026-what-british-retailers-and-consumers-are-looking-for-2","status":"publish","type":"post","link":"https:\/\/venietiam.it\/en\/2026\/07\/08\/uk-food-grocery-retail-trends-2025-2026-what-british-retailers-and-consumers-are-looking-for-2\/","title":{"rendered":"Italian Food &amp; Beverage in the UK market: 2025\/2026 data and opportunities for Made in Italy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Italian Food &amp; Beverage continues to hold a significant position in the British market. Despite Brexit, rising costs, new logistical complexities and more price-conscious consumers, Made in Italy agri-food products remain among the most recognisable and competitive offerings in the United Kingdom.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Key data<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Record Italian agri-food exports:<\/strong> according to <a href=\"https:\/\/www.coldiretti.it\/economia\/made-in-italy-export-agroalimentare-da-record-con-73-miliardi\">Coldiretti based on Istat data<\/a>, in 2025 Made in Italy agri-food exports reached almost <strong>\u20ac73 billion<\/strong>, growing by <strong>5%<\/strong> compared with the previous year.<\/li>\n\n\n\n<li><strong>The UK among the main markets:<\/strong> Great Britain is confirmed as the <strong>fourth-largest destination market<\/strong> for Italian agri-food products, worth around <strong>\u20ac4.9 billion<\/strong>, again according to the <a href=\"https:\/\/www.coldiretti.it\/economia\/made-in-italy-export-agroalimentare-da-record-con-73-miliardi\">Coldiretti analysis based on Istat data<\/a>.<\/li>\n\n\n\n<li><strong>Italy among the UK\u2019s leading suppliers:<\/strong> according to the <a href=\"https:\/\/www.fdf.org.uk\/globalassets\/resources\/publications\/reports\/trade-reports\/2025-trade-snapshot.pdf\">Food &amp; Drink Federation Trade Snapshot 2025<\/a>, Italy is one of the United Kingdom\u2019s leading food &amp; drink supplier countries, with a value of around <strong>\u00a34.2 billion<\/strong> and growth of <strong>6.0%<\/strong> compared with the previous year.<\/li>\n\n\n\n<li><strong>The UK market remains highly open to imports:<\/strong> according to <a href=\"https:\/\/www.gov.uk\/government\/statistics\/uk-trade-in-food-feed-and-drink-2025-provisional\/uk-trade-in-food-feed-and-drink-2025-provisional\">DEFRA \/ GOV.UK<\/a>, in 2025 British imports of Food, Feed and Drink reached <strong>\u00a367.8 billion<\/strong>, with growth of <strong>6%<\/strong> compared with 2024 at current prices.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>What these figures mean<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The data confirms that the United Kingdom remains one of the most important markets for Italian Food &amp; Beverage. Made in Italy continues to be associated with quality, taste, tradition, origin and gastronomic culture, especially in categories such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>pasta<\/li>\n\n\n\n<li>preserved foods<\/li>\n\n\n\n<li>bakery products<\/li>\n\n\n\n<li>oil<\/li>\n\n\n\n<li>wine<\/li>\n\n\n\n<li>cheeses<\/li>\n\n\n\n<li>food service ingredients<\/li>\n\n\n\n<li>regional specialities<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">However, the British market has become more selective. Italian identity remains an advantage, but it is no longer enough on its own: buyers, distributors and retailers are looking for reliable products that are well positioned and supported by solid commercial and operational management.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The main challenges<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Price and margins:<\/strong> British consumers are more focused on value for money.<\/li>\n\n\n\n<li><strong>Positioning:<\/strong> an Italian product must clearly communicate why it deserves space on the shelf or in the food service channel.<\/li>\n\n\n\n<li><strong>Supply continuity:<\/strong> retailers and distributors are looking for partners able to guarantee availability, reliable lead times and efficient management.<\/li>\n\n\n\n<li><strong>Compliance and documentation:<\/strong> in the post-Brexit environment, labelling, customs requirements, checks and traceability have become decisive factors.<\/li>\n\n\n\n<li><strong>International competition:<\/strong> the UK market remains attractive, but it is increasingly served by both European and non-European suppliers.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The 2025\/2026 picture is clear: Italian Food &amp; Beverage in the United Kingdom remains strong, recognised and competitive, but it operates in a more demanding market.<\/p>\n\n<p class=\"wp-block-paragraph\">For Italian companies, the opportunity is not just to export to the United Kingdom, but to build a stable, credible and well-managed presence.<\/p>\n\n<p class=\"wp-block-paragraph\">Venietiam operates precisely in this space: it supports Food &amp; Beverage producers and operators who want to bring Italian products into the UK market with a structured, reliable and growth-oriented approach.<\/p>\n\n<figure class=\"wp-block-image size-full\" style=\"margin-top:20px;margin-right:20px;margin-bottom:20px;margin-left:20px\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/venietiam.it\/wp-content\/uploads\/2026\/07\/Food-Beverage-italiano-nel-mercato-UK-trasporti-scaled.jpg\" alt=\"\" class=\"wp-image-1594\" srcset=\"https:\/\/venietiam.it\/wp-content\/uploads\/2026\/07\/Food-Beverage-italiano-nel-mercato-UK-trasporti-scaled.jpg 2560w, https:\/\/venietiam.it\/wp-content\/uploads\/2026\/07\/Food-Beverage-italiano-nel-mercato-UK-trasporti-300x169.jpg 300w, https:\/\/venietiam.it\/wp-content\/uploads\/2026\/07\/Food-Beverage-italiano-nel-mercato-UK-trasporti-1024x576.jpg 1024w, https:\/\/venietiam.it\/wp-content\/uploads\/2026\/07\/Food-Beverage-italiano-nel-mercato-UK-trasporti-768x432.jpg 768w, https:\/\/venietiam.it\/wp-content\/uploads\/2026\/07\/Food-Beverage-italiano-nel-mercato-UK-trasporti-1536x864.jpg 1536w, https:\/\/venietiam.it\/wp-content\/uploads\/2026\/07\/Food-Beverage-italiano-nel-mercato-UK-trasporti-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Sources consulted<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Coldiretti, Made in Italy: record agri-food exports worth \u20ac73 billion<br\/><a href=\"https:\/\/www.coldiretti.it\/economia\/made-in-italy-export-agroalimentare-da-record-con-73-miliardi\">https:\/\/www.coldiretti.it\/economia\/made-in-italy-export-agroalimentare-da-record-con-73-miliardi<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Food &amp; Drink Federation, Trade Snapshot 2025<br\/><a href=\"https:\/\/www.fdf.org.uk\/fdf\/resources\/publications\/trade-reports\/fdf-trade-snapshot-2025\/\">https:\/\/www.fdf.org.uk\/fdf\/resources\/publications\/trade-reports\/fdf-trade-snapshot-2025\/<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Food &amp; Drink Federation, Trade Snapshot 2025, PDF<br\/><a href=\"https:\/\/www.fdf.org.uk\/globalassets\/resources\/publications\/reports\/trade-reports\/2025-trade-snapshot.pdf\">https:\/\/www.fdf.org.uk\/globalassets\/resources\/publications\/reports\/trade-reports\/2025-trade-snapshot.pdf<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">DEFRA \/ GOV.UK, UK trade in Food, Feed and Drink, 2025 provisional<br\/><a href=\"https:\/\/www.gov.uk\/government\/statistics\/uk-trade-in-food-feed-and-drink-2025-provisional\/uk-trade-in-food-feed-and-drink-2025-provisional\">https:\/\/www.gov.uk\/government\/statistics\/uk-trade-in-food-feed-and-drink-2025-provisional\/uk-trade-in-food-feed-and-drink-2025-provisional<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Reuters, Higher British alcohol tariffs sap exports of Spanish red wine<br\/><a href=\"https:\/\/www.reuters.com\/markets\/commodities\/higher-british-alcohol-tariffs-sap-exports-spanish-red-wine-2025-06-24\/\">https:\/\/www.reuters.com\/markets\/commodities\/higher-british-alcohol-tariffs-sap-exports-spanish-red-wine-2025-06-24\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian Food &amp; Beverage continues to hold a significant position in the British market. Despite Brexit, rising costs, new logistical complexities and more price-conscious consumers, Made in Italy agri-food products remain among the most recognisable and competitive offerings in the United Kingdom. Key data What these figures mean The data confirms that the United Kingdom [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italian Food &amp; Beverage in the UK market: 2025\/2026 data and opportunities for Made in Italy - Venietiam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venietiam.it\/en\/2026\/07\/08\/uk-food-grocery-retail-trends-2025-2026-what-british-retailers-and-consumers-are-looking-for-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian Food &amp; Beverage in the UK market: 2025\/2026 data and opportunities for Made in Italy - Venietiam\" \/>\n<meta property=\"og:description\" content=\"Italian Food &amp; Beverage continues to hold a significant position in the British market. 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